WAISTBAND & DESIGN
One name. Repeated with purpose.
The repeated wordmark creates instant identity while maintaining a disciplined minimal appearance — a continuous typographic horizon, not a spinning logo.
01The Repeated Wordmark
CHEEKO CHEEKO CHEEKO CHEEKO CHEEKO
The CHEEKO waistband carries the identity with confidence, but never at the expense of comfort. It is designed as one continuous expression: precise, recognisable and easy to understand.
02Governance & Inspection
Every waistband asset is checked against a disciplined specification before publication. A misspelled or distorted wordmark is rejected automatically and replaced before release.
01Approved wordmark artwork
02Minimum clear space
03Repetition interval
04Contrast combinations
05Elastic width by approved product
06Stitching and join guidance
07Quality-control checks for warped type
08Prohibited icons and graphics
09Photography rules
- Use only the repeated word CHEEKO on the elastic waistband.
- Black elastic with white or very-light-grey typography, unless an approved variant is supplied.
- No animals, eyes, wings, emblems, crowns, icons or unrelated graphics.
- Consistent spacing throughout the repetition.
- No distortion or misspelling of the wordmark.